Case 01
Subscription health product
Platform
iOS / Android / Web
Market
North America / Europe
Focus
Acquisition
Funnel optimization
Subscription monetization
Cohort analysis
Work performed
Redesigned onboarding
Built the acquisition funnel end to end
Implemented subscription analytics
Optimized traffic allocation by cohort
Scaled the channels that cleared payback
Case 02
Brain training product
Platform
iOS / Android
Market
North America / UK / ANZ
Focus
Creative testing
Performance marketing
Retention analysis
Predictive LTV
Work performed
Systematic creative testing programme
Restructured campaigns by concept and geography
Retention analysis across session design changes
Predictive LTV model per acquisition cohort
International expansion into new languages
Case 03
Entertainment / quiz product
Platform
Web / iOS / Android
Market
North America / Europe
Focus
Web acquisition
Conversion funnel
Subscription infrastructure
Multi-channel acquisition
Work performed
Web-first quiz funnel and result pages
Direct web checkout and recurring billing
Creative iteration cycle per channel
Added mobile networks alongside self-serve platforms
Aligned pricing tests with cohort forecasts
Where real performance data can be disclosed, these descriptions are replaced with measured results for the same sections.