Media Is Bought Directly, In-House
Campaigns are structured by product, geography, placement and creative concept. Spend moves between platforms on cohort performance, not on platform-reported conversions alone.
Traffic sources and advertising platforms we operate across. No partnership, certification or endorsement is implied.
Produced In-House, Replaced Continuously
The Optimised Unit Is the Whole Path
Each step is measured and tested separately, because a cheaper click is worth nothing if the trial does not convert or the subscription does not renew.
Budget Follows Confirmed Economics
Validate before spending
A campaign runs at a controlled budget until cohort behaviour is measurable and the funnel is stable.
Scale on forecast payback
Budget increases where predicted revenue covers acquisition cost inside the target payback window for that market.
Cut without delay
Channels, creatives, countries and price points that fail the threshold are reduced or stopped, and the budget is reallocated.